Capabilities
Services
Creative Direction
Brand & Graphic Identity
Digital Design & Experience
Print & Editorial Design
Brand Strategy & Positioning
Motion Design & Video Production
INDUSTRY:
Fashion & Beauty
Cannabis & Emerging Lifestyle
Food, Beverage & Culinary Culture
Sustainability & Wellness
Art, Culture & Editorial
OUR MOTTO
Strategy meets spirit—that’s where culture takes shape.
It’s where deep insight, fearless creativity, and intentional design converge to build brands that don’t just exist, but lead. This is where your story becomes a movement—resonating far beyond the surface and leaving a mark that can’t be ignored.
Scent as Story.Identity as Aura.
We bottle emotion, desire, and identity. Our work in fragrance evokes the unseen—building brands that linger in memory like scent on skin.
● About
Rooted in the expertise of brand architects, culture shapers, and visionary creatives.
01
Research & Discovery
We dive deep—into culture, audience behavior, category trends, and your brand’s core DNA. Every insight we uncover becomes a building block for meaningful, strategic, and future-facing work.
02
Creative & Testing
From initial concept to refined execution, we design, iterate, and analyze. Ideas are tested for resonance, relevance, and edge—ensuring every creative decision is backed by intention and impact.
03
Scalable Production Delivery
We bring ideas to life—at scale and with precision. Whether content, digital, motion, or experiential, everything we build is crafted for maximum reach, long-term growth, and cultural relevance.
We believe brands have a soul—and soul is everything.
Led by creative minds with the insight to build brands—and the instinct to move culture.
✳︎ Founded in 2018 by pioneers and cutting-edge innovators
$500+
Increased turnover from the use of our consumer applications
20+
Years of experience developing cost-efficient engineering
Creative Minds.Strategic Souls.Culture Obsessed.
We are a cross-disciplinary collective of creatives, strategists, and storytellers with roots in design, fashion, editorial, and digital culture. We think like artists and move like architects—each project is built with precision, purpose, and a deep understanding of what makes people feel. What sets us apart isn't just our craft—it's our chemistry. We bring diverse perspectives together under a unified vision, pushing each other (and our clients) toward new creative territory. At the heart of it all is Aṣé—the force that fuels our process and our purpose. Together, we create brands that are as soulful as they are strategic.

Cherise TrahanMillerCreative Director/ CEO

Stephen TrahanMillerExecutive Producer | Cannabis & Lifestyle

Susan MosesExecutive Producer | Fashion & Beauty

Sarah Jorim MonteroAssociate Producer

Vilma AlvarezArt Director

Alix Jean-FrancoisProducer, Cinematographer, Director
● FAQ
Got Questions?Good—We’ve Got Clarity.
We don’t just make things look good—we make them make sense. Our strategic services are the foundation of everything we build: from deep brand audits and audience insights to positioning, messaging, and roadmap development. We align your brand with its true purpose—and design every move to create lasting cultural and commercial impact.
Simple. Reach out. If we vibe, we’ll schedule a discovery session to understand your goals, audience, and vision. From there, we craft a custom approach tailored to your needs—whether you’re launching from scratch or leveling up. We’re selective about who we partner with, because we’re in it to build brands that matter.
Absolutely. We specialize in working with bold brands in fashion, beauty, cannabis, tech, art, architecture, food, sustainability, and lifestyle. If you’re shaking things up in your industry—we’re the ones who help make it unforgettable.
We don’t do cookie-cutter. We’re a cross-disciplinary studio rooted in culture, driven by intention, and obsessed with storytelling. Our work blends strategy, design, and motion into one high-impact experience—crafted to connect, disrupt, and endure. We see branding as a belief system, not just a logo.
It depends on the scope—but from the moment we align, you’ll feel the shift. Real traction comes when your story is clear, your visuals are sharp, and your strategy is on point. We don’t just build momentum—we help you sustain it.